New Membership Marketing Series: "Going Tactical!" - Part Eight "Utilizing Community Alliances"

Author: Bob Bodman

Clubs are continually looking for more and creative ways to advertise and market for new members, especially clubs that have IRS 501(c) restrictions on non-related business income and solicitation. Many clubs do not venture very far into this area for fear of losing their not-for-profit status.  There are, however, numerous ways for clubs to market outside of the sphere of member referrals and sponsorships, such as image and state of existence (non-solicitous) advertising, sponsoring charitable events, alignment with community and commercial organizations (i.e. "strategic alliances").  Essentially, "strategic alliances" provide the advertising vehicle on behalf of the club and itself to create a great win-win method.  

Opportunities are nearly endless, regarding strategic alliances, in that there is always a community organization that would love to team up with a country club to provide a venue for raising funds. The trick in strategic alliance marketing is to find an organization that has a significant database of participants that aligns with the profile of the new members the club is trying to attract and is sufficiently organized to get messages out to their members on a regular basis. 

Here is an example of how this can work: In a club in Southern California, we developed a campaign to bring in 25 to 50 new, younger members with families, since we had just opened up a new pool and significantly enhanced our family programming. We wanted to reach people within a 3 to 5 mile radius. We identified one of the largest organization in the area with young families -- The Mom's Club. 

This group was active, well organized and eager to have a pool for their young kids. Many of the Moms' husbands played golf, however, being young and having to support a young family with both time and money, joining a private club was a bit out of reach for them during this time in their lives. We met with them and they offered the club to bring in 25 new members right away, if we could structure a membership that allowed the mom's to come to the pool, use the snack bar, attend club events and to have family type of dining in the club. The other part was to structure the membership to allow the husband to play golf. Being fathers of young kids, their time was also very limited and the amount of golf they could play was also limited. The membership also had to be affordable. We required a minimum of 25 new memberships to commence the program.

We accepted the organization's proposal for a "Young Family Golf Membership," that allowed only one adult golfer in the family, allowed the kids to practice and play with dad, allowed mom to take free golf clinics, full access to the pool, dining and club programs, all for a very affordable Annual Initiation and 2/3rd the regular dues. At age 43 they would upgrade to full membership with credit for their previously paid initiation and golf play was restricted on weekend and holiday mornings until after 10 am.  They achieved the 25 new members during the first summer and continually communicated the program as one of the benefits of their organization. By the end of the second summer, the club had nearly 50 Young Family Golf Members. 

Opening up new channels of marketing by aligning with key organizations that fit the club's targeted audience and objectives is one of the most cost efficient methods of external marketing without advertising. 

Article Source: http://www.articlesbase.com/marketing-tips-articles/new-membership-marketing-series-going-tactical-part-eight-utilizing-community-alliances-6758135.html

About the Author

With more than 25 years experience in the private club industry, Bob Bodman has been involved in nearly every aspect of club management, development, acquisition, planning and membership marketing.

Prior to forming CLUB RESOURCES, Bob founded Pacific Century Clubs, Inc. in 1991 to provide Membership Marketing and Strategic Planning services to clubs under development and ClubSurvey.com which he founded in 1998 to deliver Membership Focus Groups and Surveys to many high-end clubs including Monterey Peninsula Country Club, Cordevalle, and Los Altos Golf and County Club.

Earlier in his career Bob served as General Manager of Burning Tree Country Club (Greenwich, CT), and The City Club of San Francisco, which was part of the largest private club management company in the world. 

Additionally, Bob is the author of Standards of Operation and Performance for Private Clubs and Establishing a New Membership Director Position, and co-author of the The Guide to Membership Marketing. ClubResources.com

How to Operate Empower Network! Making Money Online

Author: Joyce Porter

Making money online is not something that you have to be computer-oriented to do. You don't need to be a computer programmer or a computer scientist to do it. Anyone can do it if they have the right talents, skills, and clues. What about that last part? Clues? That's right, it's the most important thing. Most people have no clue on how to get started. Keep reading and learn the best way to make money online.

 Making money online  sounds like a dream come true — which is probably why so many spam e-mails and scam websites litter the Internet and our inboxes with promises of easy money. But earning extra cash on the Internet isn't just a pipe dream. If you use a bit of common sense to dodge the scams, there are lots of legitimate opportunities to make a little extra pocket money, or even fund a dream vacation. Here are some of the best  legal  new ways to use the Internet to line your wallet.

  Making Money Online as an investment is relatively easy to do -- anyone with a bit of a technical knowledge and a bit of business know-how can easily be profitable. In fact a lot of information can be available freely online, free of charge. A simple Google search will do the job. The one basic rule that I've always stuck to is to never let your overheads be higher than your profits. It's simple but it works.

Making money online had been pretty famous now a days, there are plenty of opportunities to grab on in order to make money online. Affiliate marketing, online marketing are just some of the ways on how you can make money online.

  Making money online sounds like a dream come true — which is probably why so many spam e-mails and scam websites litter the Internet and our inboxes with promises of easy money. But earning extra cash on the Internet isn't just a pipe dream. If you use a bit of common sense to dodge the scams, there are lots of legitimate opportunities to make a little extra pocket money, or even fund a dream vacation. Here are some of the best legal new ways to use the Internet to line your wallet.

  

Making money online, something I try to write about with fact based reality mixed in. Everyone wants to make a dime online today and, I believe that most can...given they at least give it a real try.

  

Making money online  through affiliate marketing is not for everybody, but if you are considering it for any reason, then I recommend starting with Niche Blitzkrieg. It is only $4.95 to try it for 7 days with unlimited access. After 7 days you are charged a   one-time   fee of $77.00, and there are NO monthly fees after that. It also comes with a 60 money back guarantee of the $4.95 and the $77.00, so if after the 7 day trial you are still unsure and get charged the $77.00 you still have the full 60 days to decide for yourself if this is for you.

  

Making money online is all about your desires, and those desires are what have motivated you to seek the knowledge you'll need to satisfy them. Your imagination is what will make your efforts reflect your creativity, and that creativity is what makes your  online  presence unique.

Making money online may actually BE that topic of interest, and since it is for me, that's the reason I built this website. You may be looking for an interesting niche to focus on, and if that's the case you have come to the right place, because we can show you  where to go to find them .

  Making money online used to pretty much require you to have your own Web site, products to sell and some marketing savvy. But a new generation of dot-coms have arisen that will pay you for what you know and who you know without you having to be a web designer or a marketing genius.

  

Making money online should not be a struggle if you're willing to put in the work.  When you understand the flow of money and how to create income on demand, your income will flow instead of having that feeling that you're beating your forehead against a brick wall.

Article Source: http://www.articlesbase.com/marketing-tips-articles/how-to-operate-empower-network-making-money-online-6758233.html

About the Author

    How to Build your List with the Empower Network!

 Let's say they are having problems generating leads for their MLM business or sponsoring people into their company. Maybe their are having problems finding solutions to marketing their MLM Biz Opp online. If you understand what their problems are you will be able to offer or give them a solution to help with that problem

http://www.empowernetwork.com/jazzyfaye

How To Master Online Marketing In No Time

Author: karldobbs

If you are a newbie to affiliate marketing, you will need helpful information to help you get started with earning income in this lucrative field. In the following paragraphs are some points that you can apply towards success in affiliate endeavors.

When venturing into web marketing, it is useful to find and register with affiliates that are able to give you the services and products you want to sell. Signing up with different affiliate networks will provide you with many sources of income. Don't accept offers from each affiliate program that comes your way. Take the time to research the affiliates. Decide if you are comfortable with their program before you agree to promote them on your website.

Your status as an affiliate might suffer if you jump into the markets of the most sought after products. Quality is the important factor, which isn't always correlated with popularity. A product making lots of sales also means a lot of sellers; your competition can be very stiff. It might be hard to make money.

Consider using secret links. There are ways to put subtle affiliate links right in your content text. You should use these tips, but let your readers know about it. Readers should have full access to the context behind these links so they will not suffer from shock at your methods.

Make sure that the affiliate links on your site are related to the subject of your site. For example, if your blog is about sports, your customers want sports-related products. Choosing an affiliate program that is not related to sports will do little to help your business. You are most likely to get visitors from that link if it is directly related to your website.

Online Marketing: Tips

Some affiliate sites are better than others. There are some that can be frustrating or just plain difficult to navigate. Successful webmasters won't let these lower quality sites prevent them from earning a profit. This can actually build trust between buyer and seller if done correctly.

Affiliate marketing helps many people make extra income, but it's important to know how to maximize it in order to make big money. You need to get your website or blog as high a ranking as possible in each search engine. The higher your ranking, the more visibility your site will get, which leads to more money.

It is important to get statistics that are up to date. They give you a great deal of information on who and what your visitors are.

Be truthful about affiliations. Customers will know you are honest and be more likely to buy.

Once you have determined which products you want to promote for your affiliate partner, you should ensure that your marketing strategy is directed toward the appropriate audience. If selling cheaper products, you can probably make decent money if you can attract a high volume of traffic, even if their click-through ratio is low. Expensive products need intense, focused selling in order to increase the customer versus visitor ratio.

If you're into online marketing, make sure to make content sent to your mailing list appealing and useful. Before the advent of internet marketing, emails used to be a novelty that people enjoyed receiving. Now with the influx of spam you have to e very careful about how your newsletter is designed.

Backlinks that connect to legitimate, relevant content are a vital part of successful internet marketing. A person who clicks a link for softballs does not want to be lead to a page selling tennis rackets, even if it is sport related. Even if you have a clever strategy, this link-to-page mismatch will appear dishonest to visitors.

These tips show how internet marketing is an excellent way to market the products and services you offer. This information will help you make more informed decisions.

Article Source: http://www.articlesbase.com/marketing-tips-articles/how-to-master-online-marketing-in-no-time-6759526.html

About the Author

Web page link Creating : 6 Ideal Techniques for getting Good quality Links For your Web page

Author: Ashish Kumar

Inside my past post I've mentioned how one can make a master-plan intended for putting together your specific niche market website as well as site to help you effectively generate income from this. Contemplating that you have work it, in the following paragraphs We've mentioned the best way to advertise your blog or even site in addition to get ranking that on top of search engine by the favorite still challenging SEARCH ENGINE OPTIMISATION method known as url developing.

The one most important portion of any Search engine marketing or maybe SEARCH ENGINE MARKETING tactic can be web page link making. Link making in essence involves getting hyperlinks coming from different web-sites to point to your web site. Links are mostly this measure of the website's electric power online and they are utilised by google, with a significant magnitude, to list your blog. Subsequently, a new improperly built site using poor content material although a great deal of links will probably quickly outrank a very good and applicable web page yet simply no links, each and every time.

Thus now, possessing known the value connected with links, here are a few approaches by simply which you can receive hyperlinks to your website. Adhere to these types of SEARCH ENGINE MARKETING web page link developing ideas as well as your web site is likely to get yourself a higher page ranking on the various search engines.

1. Back links via non-commercial sites:

While increasing your site's authority on the internet, will probably be a major raise when you can receive a connection to your web site from non-commercial sites acquiring. edu or perhaps. org fields. Back links through non-commercial sites pick up much more importance by means of search engines like google and definately will definitely help you get a larger google page rank.

2. Back links by related internet sites:

Always try and receive hyperlinks from sites which might be within the exact same classification as the one you have, while search engines like yahoo are likely to importance these types of backlinks additional when compared to links by web sites which have been not linked to your own property. In addition make an effort to get hyperlinks through associated web sites that have high page rank (Pagerank earlier mentioned 6).

That isn't going to suggest that you'll simply attempt to find links by connected websites, however individuals a selection in between a web link coming from a general web site and a web page in which makes a speciality of ones business, always choose the site related to your current industry.

3. Back links through content submitting directories: - Free Article Site

Right after putting together your blog, yet another WEB OPTIMIZATION technique you need to use for getting backlinks to help is actually through publishing premium quality posts, comprising inbound links to your web page, for the many no cost article publication sites offered on the internet.

One of the greatest and also best article directory sites available can be AddGab. com. That they use a stringent article distribution policy and keep spammers and also inferior products apart. You'll be able to area nearly a couple of backlinks within the post system in addition to 2 backlinks in the publisher information package. There are various a lot more article publication sites around, simply just Yahoo and google them way up.

By means of submitting 2-3 quality content articles, which can be relevant to ones site's industry, for you to these kinds of directories every week you can actually receive a number of back links as well as substantive volume of people to your blog.

5. Acquire serious backlinks:

Instead of often receiving inbound links for an internet site the period to your website attempt occasionally for getting backlinks to an unique web site of this site that you'd like to help get ranking increased on the various search engines. In that way you are showing the search engines your web page contains practical written content knowning that the content is it being viewed as important through other people on the web.

The harder inbound links you're free to a specific web page, the bigger it will eventually get ranking in the search engine.

5. Links through well-known internet sites:

The site's SEO can get a huge boost in the event you possibly can receive back links by common internet websites like Wikipedia, MSN or maybe Yahoo. The simple truth is it is a little bit tough to achieve, however if you are fabulous from mingling and networking on the net you're able to do it together with a little effort.

6. Web directories:

There are numerous web directories and publish your site to get stated. A few of these websites are generally of large power in yahoo and google in addition to it can help your blog a good deal to have a link there. A few in the biggest websites which might be remarkably highly valued by search engines like google tend to be doomz. org, Greatest with the Web and Yahoo! Service.

Coming into most of these large sites usually are not usually uncomplicated and you should remember the particular sites which are uncomplicated to get involved with will also be more prone to incorporate low-quality sites and are generally ignored by means of engines like google. And so a keyword rich link through such sites may not help your blog at all.

Article Source: http://www.articlesbase.com/marketing-tips-articles/web-page-link-creating-6-ideal-techniques-for-getting-good-quality-links-for-your-web-page-6759952.html

About the Author

Ashish Kumar

Internet and Businesses

Online Development ,Manager

MCA From Ignou